Vacancy: Marketing Communications Manager

Reporting to: Sales & Marketing Director Department: Sales & Marketing Location: Camden, NW London Employment Type: Permanent, Full-time Salary: Dependant on experience + discretionary bonus Closing Date: 16th July 2009

How to apply To apply for this or any other vacancy, please email us a detailed CV and covering letter. Please state which position you wish to apply for.

Main Purpose of the Job

To manage and develop the online and offline global marketing strategy to increase subscription revenue and brand awareness for all services in the Justis Publishing product portfolio.

Responsibilities

• Planning and managing all aspects of the marketing communications mix including digital campaigns across our product portfolio: including websites, banners & campaign sites, applications, email campaigns, flash sites, print collateral
• Provide support for the sales team through the efficient execution of online and offline marketing strategies to generate leads and plan ways of increasing awareness
• Commissioning and managing projects, ensuring high quality, value-for-money results, in line with deadlines and brand guidelines and the management of external creative agencies as part of this process
• Measurement of results and communicating recommendations for on-going improvement
• Analysing the results of all marketing activity and present findings and recommendations to senior management and product management
• Ensuring the product/brand achieves set key performance indicators
• Managing and supporting individuals within the Marketing Team and develop the team through recruitment and training
• Creation and presentation of monthly marketing report to senior management team.
• Project manage all events in a timely fashion, professionally and within budget and provide quarterly reports to the Sales & Marketing Director
• Research and propose appropriate reporting metrics and procedures for the various Justis Publishing websites to measure their effectiveness, evaluate traffic patterns, and implement tracking and statistical analysis systems to analyze these patterns
• Manage and maintain the customer database
• Ensure best practice is adhered to in the execution of all marketing activities.
• Additional reasonable ad-hoc responsibilities

Selection criteria

Education

• CIM qualification essential
• Degree in marketing or similar background ideal

Experience

• 5-7 years online marketing experience with 2 years minimum at management level
• Strong background in lead generation ideally in B2B environment
• Background in publishing, online products, technology or similar
• Extensive experience of working in a strategic marketing role
• Good team management experience
• Experience providing support to sales through an efficient online and offline marketing strategy
• Extensive experience in e-mail campaigns, SEO, affiliate marketing, PPC, Web 2.0 and social networking

Knowledge

• Knowledge (ideally first hand) of web technologies
• Strong interest in and understanding of digital media and marketing
• Basic understanding of the UK legal system advantageous

Technical and functional skills

• Basic technical understanding of front-end technologies: HTML, CSS, JS. Familiarity with AS, ASP.net and SQL would be useful
• Ability to develop and manage extensive marketing collateral production using both copywriting and design skills (working knowledge or a willingness to learn Indesign, Photoshop and/or Illustrator desirable)
• Excellent IT skills (MS Office)
• Project management skills including budgeting, planning, managing, scheduling, project scoping and profitability
• Ability to work with cross functional teams
• Understanding and interest in investigating current / emerging technologies
• Understanding of the importance of internal communications
• Ability to provide internal information regarding the features and benefits of products and the analysis and monitoring of competitor's products
• Exceptional problem solving and research skills
• Experience with SAS or SAP information systems, Microsoft Access and Excel advantageous but not essential

Competencies and Disposition

• B2B experience desirable
• A commercial attitude and approach
• Strong project management skills, super organised, methodical with the ability to meet deadlines and close attention to detail
• Confidence and assertiveness with ability to influence
• Sense of humour
• Strong work ethic
• Passion for digital communications and marketing
• Excellent communicator (written and verbal)
• Strong customer service orientation
• Enthusiastic, driven and self motivated
• A team player with a collaborative working style
• Open and approachable
• Loves taking responsibility
• A self starter who is eager to learn, and can learn quickly

This is a fantastic opportunity for an experienced marketer to take a position with a successful organisation looking to increase their market share.