On September 6th, the teams from the Legal Design Sprint returned to London to present their ideas to a panel of judges. With an impressive range of creative solutions offered to the real-world problems they were set by industry experts on Day One, the judges were left with a difficult task to pick a winner.
From the range of fantastic ideas that were presented, #TeamSocial was announced as the overall winning team.
Many of us will have used a social network, but how many of us have read the terms and conditions of the services we have signed up to? Not many, according to the research conducted by Team Social, who set out to make the terms and conditions of a popular social networking app comprehendible and engaging, especially to one of the app’s major user groups: teenagers.
Team Social’s winning idea, presented below in a variety of storyboards, is a comic-inspired integration into the Snapchat App, using the popular Bitmoji feature to make reading the terms and conditions personal to each user. When a new user registers for the service, the comic-strip would visually help to explain the terms they need to agree to. The team’s user research demonstrated this approach to be successful in increasing the user’s engagement and retention when reading these terms.
Additional features of Team Social’s idea included a parental notification. This would require users under a certain age to enter a parent’s email address into the registration form, which would then send the terms and conditions to the parents for them to review. As a large percentage of Snapchat’s users are considered underage, it is questionable as to whether they could understand the terms and condition following a recent report by the BBC as they simply may not have the comprehension skills required. This feature enables the terms and conditions to be sent to a parent or guardian who could then review the terms on their behalf.
The concept illustrations provided Team Social, as shown below, highlight some of the terms presented to users today and uses a tongue-in-cheek approach to highlight how a user’s data could be used. They have also focused on highlighting the underlying constructs and practical implications of the terms to help users understand what these terms could mean for them.
“The Legal Design Sprint inspired me to view legal problems from a completely new perspective, and apply design principles to a relevant problem – social media terms and conditions. The legal world is beginning to truly recognise the value of design and being involved in the Legal Design Sprint is an exciting opportunity to get a head start in the future of law. My team and I are planning to continue working on our design and have already been given several opportunities to present it at businesses and conferences.”
Jess Brown, Law Student, The City Law School
While the team chose to use the popular Snapchat as an example, this idea is not intending to single out the app for having difficult-to-read terms, as many social networking sites including Facebook and Twitter have been told their terms and conditions are far too long and complex.
The core of this winning idea is to highlight how social networks can use alternative methods to visualise and personalise terms and conditions to help everyone understand their rights when using social networking apps.
Alongside the effort invested in producing a mock-up example of how the comic-inspired visualisations could look, the team demonstrated the ability to execute a comprehensive research strategy to understand users’ needs and develop their solution. A huge congratulations to Team Social for winning the first Legal Design Sprint!
Following the success of this year’s Legal Design Sprint, we are looking forward to 2019 and additional events to help provide the public with greater access to justice through legal design. For more information on future events, please contact Matthew Terrell and Emily Allbon.